The Nursing Home Podcast

Take Full Ownership of Your Recruitment

Episode Summary

While it might be tempting to spend time and energy making a plan for staffing recruitment, you must be able to stick to that plan no matter what. Avi Richman, Director of Labor Management and Recruiting at Vita Healthcare Group, states that consistency and follow through on planned processes is the only way to ensure that they work at all.

Episode Notes

Having served as assistant administrator at a small facility with extensive experience in the senior care industry, Avi Richman understands the extreme challenges facilities face these days in staffing

There is a constant fight over employees and many states cap admissions when a facility is only operating at very low levels of staff. 

Many facilities attempt to address the problem of staffing through working on their public appearance to prospective employees.

Avi states that this method often won’t work because it's almost impossible for most facilities to scale the idea of what they want their vibe and company culture to feel like. 

The only situation in which this would work would be if the facility concerned was small, and standalone.

Avi gives an example of such a facility that deepened their company culture by creating an employee counsel that served as a legitimate decision making body.

But is there a sole strategy that will contribute with certainty to the success of staffing endeavors? 

Avi asserts that facilities need to focus their time and energy on making sure the processes they plan are executed smoothly and to completion from start to finish. 

It is easy to say that this will happen but very difficult in reality, the only way it will work is if the process is monitored and nurtured 24/7.

 

FOLLOW AVI AND VITA HEALTHCARE GROUP

 

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Episode Transcription

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What's a lot easier to scale

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and what's a lot easier to manage

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is processes, processes and oversight.

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And we are crazy about managing.

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Every last process that we want to roll out and that

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we build out is from start to finish. We want it to have it from

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scratch. We want to have that this process can be implemented properly

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and not just bought up in some war boom somewhere.

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It sounds great on paper. We launch it day one. They have a call with

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the facilities and then we let it run.

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Welcome to the nursing home podcast. Your goto

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source for professional insights in the long term care industry.

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Hear from leaders and experts as they share current and practical

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insights to help make the most of your day. I'm a longterm care financial

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specialist. What that means is I help people plan for the inevitable.

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Nobody wants to think about getting old, but it's possible that someday we might need

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a little bit of care. Here's your host. Nursing home administrator turn podcaster

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schmoel septimashptimash.

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Welcome to another live recording of

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The Nursing Home Podcast, the podcast that

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you've learned to turn to to find out real information,

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things that you cannot Google, real information about what's going on in

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the nursing home industry, best pack practices and inside information

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literally available nowhere else. In today's episode

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on the Nursing Home Podcast, we actually have a very

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interesting episode for you with Avi Richmond.

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Avi has a background in the nursing home administration, is now

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the director of labor and Management and recruiting for Vita Health

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Care Group. And those of you who are following the podcast know that

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we've been focusing on staffing quite a bit recently because

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of the challenges that it imposes on the nursing home industry.

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So I'll be welcome to the nursing home podcast. Thank you.

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Thank you, Shaman. It's been a long time coming.

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This sure has been. There's been a lot of back and forth and I'm glad

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that we're finally doing this. So before we jump in too far,

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taking just a small bit of time, the listeners

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know who I am from other episodes, but just a little bit of how you

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got to doing what you're doing right now professionally and then we jump into the

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episode. Sure. So I started off,

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like many in our community, in our industry,

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as an administration, nursing administration, to start off as an assistant

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administrator in a small facility

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in middle of Nowhere,

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Pennsylvania, and it actually

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was a great opportunity.

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My first boss really could have given a master class on how

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to view and share for the next generation

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of healthcare administrators and

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executives. He really understood how to let

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me kind of take the bull by the horns and just kind of do

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my own thing and really grow. It was like kind of the

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perfect petri dish for experimentation,

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learning, and growth as a nursing administrator.

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Very small facility again, and within four

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or five months. I was very comfortable there and I

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got a call from someone over by the healthcare group they were looking for.

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This is going back a year and a half. This was kind of just as

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operators were trying to adjust to the pandemic and really

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this position that I have director of Labor Management was

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kind of a select few groups

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had this position prior to two years ago. So Vita

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was my company was kind of

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at the forefront of recognizing the need to

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spin this off of the typical VPO RDO

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portfolio of responsibility

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and create its own department and division.

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Got it. So you've been doing this ever since in that position?

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Yeah got it. Very interesting.

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Just to your point before we jump in too far,

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like we were just saying before we went live, for many operators

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find it. It used to be census, census, census.

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Get up the census, bringing more revenue, getting more

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higher peers and be able to make sure

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that being the revenue so that the business can stay afloat

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now, such as now it's been going up for a while already.

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People are saying 1 second, can we actually support the

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census that you're bringing in? Even a census is not an issue. Do we have

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the staffing to support that? For some people became more important.

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The amount that they're spending on agency overtime bonuses,

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the Medicare that they're getting can be completely offset

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by the staffing costs that they have. Yeah, I think that's true. I think there's

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the bottom line, the actual PNL

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point of view. I think most of the time if you have a very healthy

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census, that could be awesome. But I think that kind of leads to two

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other points that it's not just that people are being

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hampered by the cost. For example, in Minnesota and Wisconsin,

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they're going to cap them at they cap the census. There are

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facilities that can only run at 60 70% because

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of mandated staffing levels that they will not allow them to accept

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residents if their staff and levels fall

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dangerously short, whether that's the correct or incorrect thing to do

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morally, there are many states where they will not do that and people

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will staff at dangerously low levels. So you

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definitely have that aspect where it will be mandated.

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Whether you like it or not, they're going to cap your admissions.

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And then there's also the fact that I think we've even

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discussed this in the past. There's the fact of the way that we've

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kind of taken this industry and very

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much was not designed for the way that's

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necessarily being run in certain companies,

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certain groups of homes that are utilizing

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a very antiquated model with staff and a very

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antiquated model with long term care. And the

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Acuity is going up dramatically and everything's going up dramatically

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and we're still trying to use the same staffing parts, the same staffing models and

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use the same nurses that are just not with the same training.

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It's just not a sustainable model at all. Okay,

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so now you bring up something which is very important to discuss.

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There's millions of different ways that people say it, but they say that the community

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hospital of yesterday is today's nursing homes. Yesterday's nursing homes,

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what they call the little old ladies who were pretty much

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stable, and they need a little bit of assistance,

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a little bit TLC, little social life. So mostly medicaid,

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not too much skills. So then the nursing,

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the entire staffing, the skills, the need is completely different

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now that we have these little mini hospitals. You're right.

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If you take a regular hospital in any town, United States

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of America, and any nursing home in the same place, like, the staffing

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levels, the difference is staggering. The example I've

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given before on this show, and I'll give it again now. I know a person

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when my son was in the NICU after he was

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born, and I was going back and forth from the nursing home to

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the NICU Children's Hospital in Boston. So it's one of the top hospitals

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in the world, so it's not a fair comparison. But at the end of the

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day, there was one nurse. Twelve hour shifts with two

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newborn babies. Now, yeah, the babies are there for a reason.

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Thank God the sun is fine, but at

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the end of the day, they're doing very little. They have

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plenty of time to talk to us and show us pictures about their family and

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spend time. And when we were concerned, they were able to

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give us all the time in the world that we needed. And yet there were

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some other emergencies we've seen go on over there.

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But at least from an outside perspective,

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it looks like they're way overstaffed. And it's not just that, it's the equipment,

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it's the actual facility. And as opposed to going back to nursing

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home where we just accepted somebody with a brand new

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trait, respiratory therapist is coming in at night to give

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a crash course to the nurses about what a trick is and how

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to manage it and how to try to get this person decanulated and

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to try to get them not to need the trig anymore. And the therapy team

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is learning on the fly pretty much what to do. This is

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while each nurse is responsible for 20 plus

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patients with CNAs that are not showing up precovid and

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working with extremely antiquated equipment,

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working really hard just to get the basic equipment,

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the basic mess, the basic tubing, like, each thing is a big deal.

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The cart that comes into the room is 25 years

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old. Thank God we were successful

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with that particular patient. But it's just like the resources

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available for taking care of someone

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type of patients, it couldn't be more different.

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And you're right, the staffing levels haven't changed,

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and it hasn't changed. Reimbursement hasn't changed. That's part of

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the root of the problem. We're still getting reimbursed.

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It's interesting actually kind

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of as you were talking, I was making the working mistake and

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I was trying to think of how CMS

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is actually responding to this rather than listening to everything that

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you were saying. But I did hear what you said,

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but I would beg to differ

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on that point. I think that you see the

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whole rehab focus,

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reimbursement is going away and there's a much bigger emphasis on

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skill for nursing. I think that what hasn't caught

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up yet. I think that CMS is actually doing

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the correct thing here. And I think that just to

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back up a little bit, you'll hear about nursing homes. I think the textbook

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case is that the average hundred bed facility

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from ten years ago would have four

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Medicare patients, six managed care if you were lucky,

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for 10% skilled case mix.

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And there was a bunch of old nurses pushing cards like exactly kind of how

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you were saying before. And now you're going to

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have you'll hear stories about facilities that are one of the best operators.

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They know exactly what they're doing. They're running 37 skills,

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29 Medicare, 17 management. They're doing a great job.

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And that's where the kind of the high risk

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is coming from, where you have this massive workload and

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the patients that they're getting from Medicare are

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a lot sicker and that point will often be countered and you'll

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have people will say, well listen, we're still having a hard time staffing our facility

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and we're 85% medicaid.

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So I think it's a little more nuanced. I think both points are true.

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I think that there are folks that are taking much

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higher level of acuity and like you said, the respiratory therapist soon becoming

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a night giving a crash course. I think it's much more than that. I think

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that the hospitals are discharging patients, not necessarily

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skilled patients, they're just discharging patients. They're incentivized themselves to have

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a much shorter length of stay and they're discharging patients that

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could be going directly to long term care, to longterm care units,

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to longterm term care floors that are much, much sicker than

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they were 510 years ago.

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And I think overall it's a good thing for the industry. I think it's getting

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people out of hospitals faster and I think we should get people out of nursing

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homes faster and into home health. People should be going to nursing homes less.

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My grandfather, my grandparents, they're doing very well,

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their ninety s and eighty s, and they're living at home and they had

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this very old school, longterm health plan benefit

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and they were picking up what nursing home they wanted to go to and I

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had to sit them down and say, you don't ever want to go to a

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nursing home. You want to build your

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whole care plan that you should be at home as long as possible.

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So I think we're just kind of seeing a downstream effect from

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the hospitals where the acuities growing tremendously,

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not just in the skilled patients, but even in what we would typically call a

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long term care unit. And we would say that

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one to 30 for nurses and one to 15 for

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CNAs. And we'll staff the rehab unit we'll give a

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little extra care to. But I just think it's

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just the overall sickness and

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infirmity of patients. It used to be we were kind of high

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level assisted living for a lot of the residents.

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You're seeing less and less of that. So just

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to kind of get both of those right.

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No, I definitely hear that loud and clear.

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And the whole PDP model definitely is

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making that. You can't just take the little old ladies and put them into therapy

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and take advantage of that in order to maximize reimbursement.

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But at the end of the day, nursing homes still cannot afford to pay

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the prices that hospitals are paying. They can't afford even

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with the shift, they're not paying more dollars to nursing homes,

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they're just choosing how the dollars are spent on nursing homes.

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So I agree with you. And we actually have a couple of great episodes

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about this particular change. We had Mark Zimmer on the show, we had

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Stephen Little Hill on the show, maybe a couple of others talking about this specific

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change and maybe a link up to that in the show notes.

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But they still don't have the same level of

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resources unless, like you said, they're maximizing.

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Instead of the four 5610 skilled

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residents, they have more 30, 40. So you're right,

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then the revenue is going to be that much higher, but then you still run

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the chances, the risks. But maybe I

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want to just turn the conversation a little bit. There are

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many people listening to the show and

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in the industry, whether they're listening right now, which we have people

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listening right now live on LinkedIn, and people are going on

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Facebook as well. But the real

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question is staffing is such a terrible,

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painful problem. And in

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my opinion, I think there's two parts of the problem. One parts of the

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problem is people just getting people to want to work and getting people

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to want to work for you. The other part of the problem is the actual

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process, the recruitment process, where even if you have people in the pipeline,

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like, are you really managing the process properly?

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So what would you say if someone wants something practical?

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This is what you're doing for your company and I'm

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working. We have a company as well cloud a recruit, and we're doing this in

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our own way. What would you say? Some practical things that

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an opera is really struggling with, staffing can implement today

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to start dealing with the problem and alleviates some of

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the pressure.

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So that's definitely

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something that this is why I came on and

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I'm very happy to talk about this. I think when you ask about

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a specific hiring tool.

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How can we get folks to work for us? How can we get folks to

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want to stay with us? I think you're going to hear a lot

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of gimmicks. I think you're going to hear lots of, you know, party lines.

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I think you're going to hear all kinds of great ideas.

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It reminds me of guys sitting around changing the world in

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yeshiva and, and the herb, some dorm room somewhere.

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Guys have the best plan on paper. The problem

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is, especially as you grow out, the company

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I work for is 50 plus centers.

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It's almost impossible to try to scale

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your feelings and your vibe and what you think

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that you want your cultural company to be. That's extremely difficult.

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That's extremely difficult. But what

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we see is what's a lot

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easier to scale and what's

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a lot easier to manage is

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processes. Processes and oversight. And we

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are crazy about managing.

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Every last process that we want to roll

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out and that we build out is from start to finish.

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We want it to have from scratch. We want to have that this process can

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be implemented properly and not

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just thought up in some boardroom somewhere.

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It sounds great on paper. We launch it day one. We have a call

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with the facilities, and then we let it run. There's no process,

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especially with the

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spread out nature, the disconnected nature

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of this industry. It's usually a central corporate

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headquarters, and then facilities and centers spread

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out across multiple states. And the decentralized nature

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of this business makes that the only way to

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really have the procedures and processes that are put in place.

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I think most of the people that are listening to this call are probably very

18:27.640 --> 18:30.817
smart and very articulate, and they themselves can

18:30.865 --> 18:35.202
explain a process. If they're in staffing, whatever executive

18:35.307 --> 18:39.127
position that they're in the nursing home industry, they can most

18:39.295 --> 18:42.622
certainly come up with a pretty good idea how to solve certain

18:42.655 --> 18:46.372
staffing challenges, or how to solve any challenges and explain it to their

18:46.405 --> 18:50.007
friends in the boardroom. Put together a nice workflow

18:50.022 --> 18:53.377
and a nice email, send out a zoom link, and, you know,

18:53.470 --> 18:57.172
have a great meeting with your 13 centers. And then

18:57.280 --> 19:01.177
six weeks later, get mad and call up your administrator and

19:01.195 --> 19:04.597
say, hey, we have this great process. Why isn't everyone doing

19:04.630 --> 19:07.822
it right? And I think that's really where the focal point

19:07.855 --> 19:12.997
is that it's very difficult to

19:13.105 --> 19:16.702
follow up. And you'll hear, this is just business 101.

19:16.720 --> 19:20.392
It's all about execution, and it's very, very difficult to

19:20.440 --> 19:23.347
do that. But that's the only way that we've ever found success,

19:23.530 --> 19:27.397
is with incessant follow up. And if you

19:27.430 --> 19:31.332
have a program that you want to run, and again, there's hundreds and hundreds

19:31.347 --> 19:35.217
of different programs and nuances and tracking software

19:35.277 --> 19:38.452
and all kinds of things that you as an operator can come

19:38.470 --> 19:41.902
up with and plan and try to execute. The only way

19:41.920 --> 19:45.667
that it will ever work is if you baby it and mother it and

19:45.715 --> 19:48.982
troubleshoot and be there. 24/7 answering the dumb questions

19:49.060 --> 19:52.882
and getting on calls. Just to give a

19:52.960 --> 19:56.502
concrete example, we track our daily labor

19:56.682 --> 20:00.132
in a very, very comprehensive spreadsheet.

20:00.147 --> 20:03.622
We get all kinds of information on there. We can pull

20:03.655 --> 20:07.372
information from our reporting systems and our time clock, but we have them do

20:07.405 --> 20:11.300
manual entry, all the schedulers in our facilities to track

20:11.962 --> 20:15.277
our labor. And when I started this a

20:15.295 --> 20:18.607
year and a half, two years ago, the idea was we're going

20:18.610 --> 20:22.257
to have some calls to roll it out, the schedulers

20:22.272 --> 20:26.017
are going to put it in, and then I'll move on to

20:26.065 --> 20:29.077
the next project. And this is going to be just a one daily call with

20:29.095 --> 20:32.932
the facilities to ensure that this is happening. And then I'll be on to

20:33.010 --> 20:36.397
bigger and better. It's two years later and I'm still

20:36.430 --> 20:39.697
having the same daily calls with my facilities to make

20:39.730 --> 20:43.507
sure I'm answering a lot of the same questions over and over again.

20:43.660 --> 20:47.167
But at the end of the day, we get real hard data

20:47.365 --> 20:50.952
from our facilities. And I know one of the biggest issues that operators are struggling

20:50.982 --> 20:54.652
with right now is the agency management piece. There are

20:54.670 --> 20:58.947
facilities that feel that there's

20:59.142 --> 21:02.937
five up to 10% cushion

21:03.012 --> 21:06.562
and what they're actually being billed as to the hours

21:06.700 --> 21:09.275
that the agency contractors are working.

21:09.937 --> 21:13.072
So whether our agency numbers are where

21:13.105 --> 21:17.602
we want them to be, they never will be. That's not the nature of this

21:17.620 --> 21:21.697
beast of this industry. I think that we're very competitive. I think that

21:21.805 --> 21:24.937
many markets were well above the market

21:25.000 --> 21:28.377
standard. But we definitely know what's

21:28.407 --> 21:31.792
going on is that we're not waiting for our invoices to come in

21:31.915 --> 21:35.722
to see what the damage was six weeks ago.

21:35.830 --> 21:39.277
We know where we are. We know what the usage is on a

21:39.295 --> 21:43.257
day to day basis. And it's only because the execution

21:43.422 --> 21:46.747
goes and follows the process all

21:46.780 --> 21:49.942
the way. There's no let up, there's no stop. It's never

21:49.990 --> 21:53.075
fire and forget with us. You got to follow it all the way through.

21:53.737 --> 21:57.125
Okay? So having a clear process,

21:57.487 --> 22:01.250
following the process, there's no set it and forget it

22:01.987 --> 22:07.042
being hands on 24/7 being

22:07.090 --> 22:10.852
there, holding their hands through the process, supporting them and holding them

22:10.870 --> 22:15.067
accountable, these are

22:15.190 --> 22:18.800
practical things that people can suggest. Are there any

22:19.462 --> 22:23.542
just let's get a little bit more specific. So really

22:23.665 --> 22:27.462
there's a couple of ways of looking at this is the operational

22:27.537 --> 22:30.382
way of looking at this, which is you want to make sure that financially you're

22:30.385 --> 22:33.812
not spending too much money on agency over time and bonuses.

22:34.162 --> 22:37.562
And at the same time, obviously you need the facility to be well staffed.

22:37.912 --> 22:41.452
And then there's the operational side of this for

22:41.470 --> 22:45.222
the administrator or the do, and they just want to make sure that their patients

22:45.267 --> 22:48.727
are cared for. They prefer not to use agency because they know

22:48.745 --> 22:52.102
that agency is bad. Prefer not to use overtime or bonuses because those

22:52.120 --> 22:55.475
are also bad, but then they're looking for people.

22:56.362 --> 23:00.052
What would you say to a facility? I'm not

23:00.070 --> 23:02.842
holding you accountable here to know, because this is what everyone is trying to figure

23:02.890 --> 23:06.417
out. But let's say the issue is applicant flow.

23:06.477 --> 23:09.702
We just are not getting people. We got three CNAs

23:09.807 --> 23:13.512
who applied over the last month. Two of them were not certified,

23:13.587 --> 23:19.625
and the other one do not hire. Or maybe it was hired right?

23:23.287 --> 23:27.027
There's obviously 101 different components.

23:27.057 --> 23:30.547
And if there was one thing that anybody could

23:30.580 --> 23:32.825
say, then we all would have figured it out by now.

23:34.237 --> 23:37.550
It's the devils and the details, as they say.

23:37.987 --> 23:42.062
First of all, if my administrator said I'm like enough applicants,

23:43.987 --> 23:47.052
I usually am not so sympathetic.

23:47.232 --> 23:50.872
Obviously, if you go in there and you see that they're really

23:50.905 --> 23:54.812
worth three applicants in the month of March or the month of April,

23:55.687 --> 23:59.517
and two of them lived in Weehawken,

23:59.577 --> 24:03.952
then that's a real issue. So I

24:03.970 --> 24:07.777
think that's not really at the

24:07.795 --> 24:10.992
facility level. That's not something that the facility

24:11.052 --> 24:14.000
can manage. How many applicants that they get?

24:15.187 --> 24:18.592
I think a strong corporate recruiting team,

24:18.640 --> 24:22.342
a strong corporate sense of how to drive,

24:22.465 --> 24:26.542
how to properly manage. There's no secrets. It's not like I have

24:26.665 --> 24:30.277
any industry secrets. It's just having a really good, you know,

24:30.445 --> 24:34.047
understanding of the different advertising and network

24:34.092 --> 24:37.707
modalities and use them properly.

24:37.797 --> 24:41.127
Be willing to spend a lot of money on, indeed, on ZipRecruiter,

24:41.232 --> 24:45.062
Facebook, LinkedIn,

24:45.487 --> 24:48.847
while LinkedIn is not as relevant for the

24:48.955 --> 24:52.447
frontline staff, but on Instagram, is a big one.

24:52.555 --> 24:56.692
Facebook is huge spotify. It's just

24:56.890 --> 25:00.127
properly managing your campaigns and spending a lot of money will

25:00.145 --> 25:02.987
get the applicants. We get a lot of applicants.

25:04.312 --> 25:08.000
I think the biggest issue,

25:08.962 --> 25:12.297
the thing that you can't teach and what gets lost

25:12.492 --> 25:15.772
is just the hunger and the follow up

25:15.805 --> 25:18.937
and the ownership at the facility level that you can't teach,

25:19.075 --> 25:22.642
you could support, you can train, you can get all of the tools possible.

25:22.765 --> 25:26.392
And we have corporate recruiters that are nonstop just

25:26.440 --> 25:29.907
scheduling interviews for folks, putting it on their calendar.

25:30.072 --> 25:33.397
Like our administrators are living the

25:33.430 --> 25:36.697
dream. Well, no one is right now in our

25:36.730 --> 25:40.717
industry, but as good as it gets as far as in

25:40.915 --> 25:43.167
this field where there's a dearth of applicants,

25:43.302 --> 25:47.157
we're really head and shoulders

25:47.322 --> 25:51.097
above what I've seen a lot of our peers in the industry going.

25:51.280 --> 25:54.682
But with all that, we're still using agency. I had a

25:54.685 --> 25:58.147
guy come in and actually eventually hired him, but he was

25:58.180 --> 26:01.477
working for a competitor, and he came in to take a look at what we

26:01.495 --> 26:04.927
were doing, and he saw just a

26:04.945 --> 26:08.142
list of interviews that we had scheduled, the people that showed up for interviews

26:08.202 --> 26:10.807
in one facility. And he said, how's it possible that you use the agency in

26:10.810 --> 26:14.300
this facility? He said, I would kill for this

26:16.162 --> 26:19.792
level of Apple and flow and

26:19.990 --> 26:24.062
at the end of the day it really still needs high level facility

26:24.412 --> 26:27.757
execution and you really need that administrator to really be bought in.

26:27.835 --> 26:31.550
And they have a million other regionals that are all telling them that they

26:32.287 --> 26:36.087
prioritize and their department is the most important. Census collections,

26:36.162 --> 26:39.157
whatever it is, nursing all the most important.

26:39.310 --> 26:42.657
And I'm a staffing guy. We have to fight for what's

26:42.672 --> 26:46.422
ours. If you're a staffing guy out there and you're

26:46.467 --> 26:49.712
listening and this is your department, you got to go to ownership,

26:50.137 --> 26:53.602
you got to go to the facility, you have to go

26:53.620 --> 26:57.097
to your peers and you have to fight for priority because there's only a

26:57.130 --> 27:00.575
very limited bandwidth that these people can take in. Not these people.

27:01.012 --> 27:03.972
I don't mean to say that in a demeaning way. There's only a very limited

27:04.017 --> 27:07.252
bandwidth that we often take in. I have

27:07.270 --> 27:10.927
myself, I'm the director of labor management and recruiting for

27:11.095 --> 27:15.402
a nursing home group. And there's a director of accounts,

27:15.432 --> 27:19.242
received one, there's a director of business development.

27:19.302 --> 27:22.702
But we expect the facility, the administrator to take in

27:22.795 --> 27:26.527
all of our priorities from all these different seats around the table to

27:26.545 --> 27:30.127
all be channeled through one seat. It's very difficult to

27:30.145 --> 27:33.292
do that. So it just really takes the only

27:33.340 --> 27:36.937
facilities I've seen reliably to turn themselves around and go from using.

27:37.000 --> 27:39.442
When we started. Let's say we have facility that I was using. Let's say 30

27:39.490 --> 27:42.592
agency shifts a day, half million dollars a month,

27:42.640 --> 27:46.257
$40,000 a month agency in some of our worst centers.

27:46.347 --> 27:49.602
And really turning that around to using minimal

27:49.632 --> 27:52.972
agency. $50,000 a month have

27:53.005 --> 27:56.975
been the administrators that are grinding it out, gutting it out,

27:57.937 --> 28:01.792
answering emails on the weekend, doing whatever it takes to

28:01.840 --> 28:05.302
really get their buildings fully staff. They have to really want to get

28:05.320 --> 28:09.247
their facilities out of agency. But I think from

28:09.280 --> 28:12.650
a corporate perspective, if your facilities are not getting

28:14.212 --> 28:17.427
the applicants that you feel like they should be getting, if you have facilities

28:17.457 --> 28:20.600
they're still getting three applications for a nursing job

28:21.712 --> 28:25.132
per month. I think you have to really spend a little more money and

28:25.210 --> 28:28.325
take a really good hard look at how you are

28:28.687 --> 28:32.675
allocating your dollars. Got it?

28:33.562 --> 28:37.102
Basically you're saying that at least in depending on the size of the

28:37.120 --> 28:41.182
company, but let's say company or size there's including a strong corporate support

28:41.260 --> 28:45.127
in place so then applicant flow doesn't fall on

28:45.145 --> 28:48.667
the facility at all and it's a matter of

28:48.790 --> 28:52.937
spending the right money with the right channels

28:54.937 --> 28:58.522
and then the recruiters are setting up. Really in your case, they are living

28:58.555 --> 29:01.402
the dream. All they got to do is interview the people that walk in the

29:01.420 --> 29:04.437
door and hire them. That's how they get out of agency.

29:04.512 --> 29:06.887
Pretty much from the facility standpoint,

29:08.212 --> 29:12.102
I wouldn't say that the set up you're describing

29:12.207 --> 29:15.502
is the norm. I would say there's probably the exception as I'm sure you

29:15.520 --> 29:19.177
know, this is where you come in and this is the value that

29:19.195 --> 29:22.372
you bring to the company to have such a result.

29:22.555 --> 29:26.047
My question still is if someone

29:26.080 --> 29:29.332
is a standalone facility, somebody does not have a

29:29.335 --> 29:33.447
big marketing budget. I'm not talking about someone who lives in rural town

29:33.567 --> 29:36.650
in the US where it is literally four people.

29:37.837 --> 29:40.187
That can be a whole different type of conversation.

29:40.837 --> 29:44.467
But there are people to work with and

29:44.665 --> 29:48.222
they're on their own pretty much. There might be some sort of weak corporate structure,

29:48.342 --> 29:51.367
maybe two, three facilities. Administrators talk to each other,

29:51.490 --> 29:54.787
meet up every six months or whatever it is. They don't have that strong.

29:54.850 --> 29:58.302
So again, this is not going to be specific by your company, but it applied

29:58.332 --> 30:02.487
to other companies. What have you learned in your experience and your role?

30:02.637 --> 30:05.497
That these people who kind of are on their own,

30:05.530 --> 30:09.117
they really are on their own, that they can implement in addition

30:09.177 --> 30:13.192
to just like what you said, really grinding and hustling and

30:13.390 --> 30:15.050
making the most of every opportunity.

30:22.912 --> 30:26.197
I'll add to that. Okay, but I'll let you go. I can name

30:26.230 --> 30:29.907
a few tools, but I would really be lying

30:29.997 --> 30:33.922
if I said that it was anything other than letting something else

30:33.955 --> 30:37.252
slide, let something else go, push something else off your

30:37.270 --> 30:40.732
plate. And you have to really want, you have to be there on

30:40.735 --> 30:44.217
the weekends. You have to treat each applicant. If you're in a standalone facility,

30:44.277 --> 30:47.122
then the whole first half of this podcast is out the window. If you have

30:47.155 --> 30:51.437
one facility, then you could improve your vibe.

30:52.162 --> 30:55.822
If you have the smallest level of charisma and

30:55.855 --> 30:59.682
you can convince people that what you're selling, that the service that you're

30:59.697 --> 31:03.322
providing to the community is worthwhile and that they as employees will

31:03.355 --> 31:06.652
have a voice and that they can make

31:06.670 --> 31:10.452
a difference in your facility. And that's all you do. We are piloting

31:10.482 --> 31:14.617
in one facility. You're digging for something,

31:14.665 --> 31:18.477
so I'll give you something. We just started in one of our facilities,

31:18.657 --> 31:21.650
very tough facility in a pretty rural area.

31:23.662 --> 31:27.742
It's a border facility, so it's cross state and that makes all

31:27.790 --> 31:32.032
sorts of licensure issues. And what we just

31:32.110 --> 31:35.352
began there is we have a very charismatic

31:35.532 --> 31:40.400
young administrator and we instituted an

31:41.287 --> 31:42.737
employee council.

31:44.137 --> 31:49.102
And it's an employee council that is not like the resident council in

31:49.120 --> 31:52.552
name only. It's a really meaningful council. We have a

31:52.570 --> 31:57.007
very large employee retention budget that we

31:57.085 --> 32:01.042
decided as a company that we will never

32:01.090 --> 32:04.327
skimp. We have food trucks, we have all kinds of fun things that we do

32:04.345 --> 32:08.037
as a company. But in this case we turn that over to employees

32:08.112 --> 32:11.947
and they meet biweek week and they have full control of that

32:11.980 --> 32:15.007
budget. They own that budget. They can spend it how they like.

32:15.160 --> 32:19.175
They can address concerns if there's the most common

32:20.062 --> 32:25.677
complaints besides for pay, there's never enough supplies

32:25.782 --> 32:28.927
on the unit. But now instead of. Just grumbling about it and

32:28.945 --> 32:32.752
yelling at the nurse or your patient. Now you

32:32.770 --> 32:36.132
have somebody that can actually affect change without having to go to the scary administrator

32:36.147 --> 32:39.277
who you have a connection to. You can go talk to a

32:39.295 --> 32:43.222
peer, to a GNA, a CNA, a nurse who

32:43.255 --> 32:47.427
can now actually who you feel like can not just grumble

32:47.457 --> 32:51.067
with you, but can do something about it. And that's something that we feel

32:51.115 --> 32:56.450
will have a tremendous impact, that is having a tremendous impact because

32:58.837 --> 33:02.842
it's an amazing marketing tool. Imagine your indeed Ad

33:02.890 --> 33:05.975
said, have a voice on the table. You know,

33:06.487 --> 33:10.550
come work here, and you could determine what you

33:11.887 --> 33:15.275
what working in conditions you will

33:15.637 --> 33:18.800
be under. This is something that,

33:20.062 --> 33:23.277
besides for just being a good marketing

33:23.307 --> 33:26.422
tool, which could be very gimmicky, this is something that really

33:26.455 --> 33:29.237
talks to people. So if you have one facility,

33:31.087 --> 33:34.477
have a town hall that you weren't forced to

33:34.495 --> 33:38.697
have because five of your staff members left, have a town hall and nominate

33:38.742 --> 33:43.287
some folks that will not just foment

33:43.362 --> 33:46.777
drama in your facility. And just you

33:46.795 --> 33:54.502
have to use a little bit of you

33:54.520 --> 33:56.387
want somebody that's a little level headed.

34:00.487 --> 34:03.847
Let me kind of hear a couple of points here. First of all,

34:04.030 --> 34:07.507
it's such a simple concept, but I think that's the thing in the

34:07.510 --> 34:11.232
comments that this is that's

34:11.247 --> 34:15.067
an amazing idea. It's so simple and

34:15.190 --> 34:18.507
but I think even more important than the specific idea and you're

34:18.522 --> 34:21.627
right, I am digging that's. My job as a podcaster is to dig for gold,

34:21.657 --> 34:26.000
and I smell blood here, I'm going for it.

34:26.737 --> 34:28.325
But besides for that,

34:29.737 --> 34:33.702
it's getting to the root of what's

34:33.732 --> 34:37.227
going on here. For example, I'm a manager company called Recruit,

34:37.257 --> 34:40.402
as you know, and one of the things we do in the onboarding call is

34:40.420 --> 34:44.407
I ask every single client, why should somebody

34:44.485 --> 34:48.112
work for you over the nursing home down the block? I can't tell you that

34:48.175 --> 34:51.757
nine out of ten times the administrator at the on,

34:51.835 --> 34:55.072
sometimes someone from the regional team is on the call. Whatever, we're just

34:55.105 --> 34:57.757
another nursing home. Yeah, raise or this or that. But at the end of the

34:57.760 --> 35:01.447
day, they admit right away they're not sold, that someone should work

35:01.480 --> 35:04.627
for them. It's a problem. I need somebody to work for me to fill my

35:04.645 --> 35:07.327
shift. I don't really have a good reason why they should work for me over

35:07.345 --> 35:10.102
the person down the block, but that's my job, and I have to make it

35:10.120 --> 35:13.432
happen. That's like an impossible situation. It's like, what are

35:13.435 --> 35:17.332
you supposed to do if you're not sold on your own building? You don't have

35:17.335 --> 35:20.827
a good reason. Then what should I do? I push tired of the rates and

35:20.845 --> 35:23.917
we can't afford it, or we're going to do it soon, or it's a process.

35:24.040 --> 35:26.450
We tried this, we tried that, we tried the other thing,

35:27.712 --> 35:31.002
and it's a risk to the bottom. Even when you are hiring

35:31.032 --> 35:34.177
the rates and reimbursement is not being adjusted currently. Here are all the

35:34.195 --> 35:37.747
excuses but we are touching on. Here is a very

35:37.780 --> 35:41.107
good point. It's not just about the money. What is a huge,

35:41.185 --> 35:44.962
huge amount of disloyalty, if that's the word between

35:45.025 --> 35:48.362
employees and employers, that's because there's a real disconnect.

35:48.862 --> 35:52.582
The voice not being heard is a big deal.

35:52.735 --> 35:56.617
Knowing that when there's an issue, I can go to someone

35:56.740 --> 36:00.642
at first of all and just be heard, really heard and understood,

36:00.777 --> 36:04.747
and then maybe actually implement change and we can change the way we run

36:04.780 --> 36:07.722
the facility. Based on my feedback,

36:07.917 --> 36:11.272
I might not be looking down the block for actually a dollar an hour or

36:11.305 --> 36:13.747
because I could go to the agency who's going to pay me a little bit

36:13.780 --> 36:18.442
more, and they're going to explain. To me why? Financially, I'm crazy for

36:18.640 --> 36:21.847
staying with the facility if the only thing we

36:21.880 --> 36:25.867
discussed in this episode was just this one point that don't just

36:25.915 --> 36:29.362
fight for attention. Don't just fight for the rates and the benefits,

36:29.500 --> 36:32.977
but get to the root of the reason. What makes an employee want to stay

36:32.995 --> 36:36.402
at a certain place? We could also we could talk about the pandemic.

36:36.582 --> 36:39.772
Unemployment is over, the pandemic benefits are over.

36:39.880 --> 36:42.952
So therefore where is everybody? I don't know the answers to

36:42.970 --> 36:46.192
that question. I don't think anybody knows the answer to that question and

36:46.240 --> 36:48.200
there's no point in discussing that here.

36:50.812 --> 36:54.547
It's a great resignation. Exactly. So everyone's starting all their

36:54.655 --> 36:58.917
unicorn startups. They're all in their infancy

36:58.977 --> 37:02.272
right now. In two years from now we have all these billion dollar companies.

37:02.380 --> 37:06.052
Highly doubtful, but whatever it is, people are doing jobs that

37:06.070 --> 37:09.547
fit with their passion, it doesn't matter. Right now there are people that are looking

37:09.580 --> 37:13.027
for nursing home jobs and there are not enough people in the

37:13.045 --> 37:16.042
industry. And me and you are not solving that problem.

37:16.090 --> 37:19.642
Maybe a government's going to solve the problem, maybe they won't solve the problem.

37:19.765 --> 37:23.452
But most people are responsible not for the industry as a whole, but for their

37:23.545 --> 37:27.127
buildings, their company specifically. And you have to give them a

37:27.145 --> 37:30.592
good, strong reason to want to work for you other

37:30.640 --> 37:33.432
than just dollars and cents. Because dollars and cents,

37:33.522 --> 37:36.650
it's the same currency. So right now you make more sense.

37:37.462 --> 37:40.777
It makes more sense for them to come and work for you. They might make

37:40.795 --> 37:44.047
more sense in 5 minutes to work down the block. But if they actually have

37:44.080 --> 37:47.122
a reason to want to work for you and they feel connected, they feel heard,

37:47.155 --> 37:49.775
they feel understood and maybe a lot of other things,

37:50.287 --> 37:53.547
then not only can you help your facilities succeed,

37:53.667 --> 37:56.752
you can also maybe even help change the trend in the

37:56.770 --> 38:00.502
industry in general. It'll give people reasons to want to actually be

38:00.520 --> 38:03.817
there. Yeah, and I couldn't agree with you more.

38:03.865 --> 38:08.452
Like I said, if we're talking on a one off basis or

38:08.620 --> 38:11.872
out of cap at six or seven homes where

38:11.905 --> 38:17.162
you really feel like you can impart your personality and your brand,

38:18.262 --> 38:21.267
for lack of a better word, upon your facilities,

38:21.402 --> 38:26.302
then there's a lot of work there for really

38:26.470 --> 38:30.352
adjusting. The way I look

38:30.370 --> 38:34.147
at it. And I guess the question that I always ask is what is the

38:34.180 --> 38:38.007
nurse or the CNA or one of my unit managers,

38:38.022 --> 38:41.750
what's she feeling? What's he feeling when he sees the sign for

38:42.787 --> 38:45.952
one of the centers? When they pull in the morning, what's the

38:46.045 --> 38:49.897
first thing that they feel? Is it a sense

38:49.930 --> 38:52.977
of, like a pit in their stomach, a sense of dread,

38:53.082 --> 38:56.302
a sense of another day here?

38:56.470 --> 39:00.067
Or is it something that like, oh, wow, part of something.

39:00.115 --> 39:03.657
This is something that there are people here I can rely

39:03.672 --> 39:06.082
on. There are people here that I like. There are people here that want to

39:06.085 --> 39:09.650
work with me, and I'm doing a good thing here. I'm not just getting

39:11.137 --> 39:14.712
chewed up and spit out by a crazy fast paced environment

39:14.787 --> 39:18.472
that I didn't sign up to when I went to nursing school 15 years

39:18.505 --> 39:19.100
ago.

39:21.862 --> 39:25.377
Well, you're really getting to the root

39:25.482 --> 39:29.202
of what makes people tick. This is definitely not limited

39:29.232 --> 39:32.677
to nursing homes. But what does

39:32.695 --> 39:35.302
it feel like? And I can tell you as you're saying those words, what does

39:35.320 --> 39:38.452
it feel like? I'm thinking about the different sons that I used to pull up

39:38.470 --> 39:42.267
to, and you're not my therapist

39:42.327 --> 39:45.577
yet, but I can tell you that some buildings I feel that not

39:45.595 --> 39:48.472
in the stomach, and some of them are like, wow, we really do good work

39:48.505 --> 39:52.162
there. And it's true. And if I feel that way,

39:52.300 --> 39:56.227
the administrator or even different roles I've been in, obviously the

39:56.245 --> 40:00.142
staff feels a similar way too. And it could

40:00.190 --> 40:04.287
be neutral, like whatever. I have no connection here. They pay my paycheck.

40:04.437 --> 40:07.167
I try to do my best. I take care of some patients.

40:07.302 --> 40:10.700
Maybe tomorrow I'll work sell on Amazon or something.

40:11.662 --> 40:14.722
And that obviously is not going to help.

40:14.755 --> 40:18.247
And I know that we're going a little bit over time

40:18.280 --> 40:21.922
here, but I'm going to try my luck. If you don't mind, one more

40:21.955 --> 40:25.497
point, this conversation, and we could do another whole podcast

40:25.542 --> 40:28.807
about this. Maybe we will, if you're open to it. But one point I

40:28.810 --> 40:32.227
can tell you that I see personally from the work that we do is

40:32.245 --> 40:36.052
that we work really hard. We're pretty much just to say it

40:36.070 --> 40:39.622
out there, what we're doing in quality. What you're doing in house is very

40:39.655 --> 40:43.627
similar, right? You're doing all the process. Many companies are

40:43.645 --> 40:48.502
not the size, and they're not as strong as your

40:48.520 --> 40:51.952
company. So they can't do that. We come

40:51.970 --> 40:55.507
in, we do it for them. But the frustrating part, and I'm curious to know

40:55.510 --> 40:58.582
if you see this, is that you finally bring the person in.

40:58.660 --> 41:02.142
They're finally on board. They're working. They picked up a few shifts

41:02.277 --> 41:05.697
and then 30, 60, 90 days later, they jump ship.

41:05.817 --> 41:09.637
You spent thousands of dollars, tens of hours

41:09.700 --> 41:13.327
getting these people finally on board and getting them to mix with

41:13.345 --> 41:17.137
everybody else, and then they're gone. The retention piece

41:17.275 --> 41:21.712
is huge, especially when you work so hard on anything

41:21.775 --> 41:26.075
to say about that so very quickly.

41:26.437 --> 41:30.367
I can say about that. It's kind of a little bit of what I had

41:30.565 --> 41:33.937
originally, the first kind of the

41:34.000 --> 41:37.522
tagline that I sent over, that brief little

41:37.705 --> 41:40.297
blurb that you wanted me to kind of put out,

41:40.480 --> 41:44.092
and it was about tying in the global oversight piece

41:44.140 --> 41:47.677
to the facility level, to what happens at the facility. And I

41:47.695 --> 41:51.652
think that they're both very important, I think, especially once you go above the one

41:51.670 --> 41:54.922
or two facilities and even really five, six or eight,

41:54.955 --> 41:58.567
but it doesn't even have to be that many, is the ability to

41:58.615 --> 42:02.002
react quickly to good data, because you

42:02.020 --> 42:05.692
can't be everywhere. And there is a sweet spot where I think,

42:05.740 --> 42:09.062
where a lot of operators can outgrow their initial,

42:09.562 --> 42:13.702
where they can have an immediate impact on every one of the facilities that

42:13.720 --> 42:17.667
they own and where they can impart themselves on every facility

42:17.727 --> 42:20.802
at the same time. And their stretch are a little too thin. And then it's

42:20.907 --> 42:23.827
kind of just like a game of whack and mole. It's exhausting. And you could

42:23.845 --> 42:27.592
never, ever get down to the root cause of things,

42:27.640 --> 42:29.612
because you're just putting up fires.

42:30.712 --> 42:34.550
I think that really, really good data that's coming in in real time

42:35.587 --> 42:39.142
is the way that you can effectively solve this. And you could get

42:39.190 --> 42:42.247
out, you know, you're not coming in and

42:42.280 --> 42:46.447
hitting a trend 60 days in or even 45

42:46.480 --> 42:49.527
days in. You could really see what's going on a week by week basis,

42:49.632 --> 42:53.317
and you could go down, and you could spend some

42:53.365 --> 42:56.827
time where it has to be spent before things get out of control. And you

42:56.845 --> 43:00.202
asked me about retention, about the culture of a facility. That's really what it

43:00.220 --> 43:03.877
comes down to. It comes down to, and this is kind of the hardest part,

43:03.970 --> 43:08.157
facilities all start with nursing

43:08.172 --> 43:11.387
retention starts with the people that are running the nurse.

43:12.562 --> 43:16.162
It's not the owners, it's not the regionals, it's not me. It's the

43:16.225 --> 43:19.402
administrators and the dons that are the bosses of

43:19.420 --> 43:22.497
these people that are in the buildings every day. They're the ones that are promoting

43:22.542 --> 43:26.427
their work environment. And it's a very tough time to say hire good administrators

43:26.457 --> 43:29.422
and hire good deals. But that's what you got to do. You have to have

43:29.455 --> 43:32.827
good nursing leadership. I know let's not talk

43:32.845 --> 43:36.052
about unit managers and supervisors, and they're also all

43:36.070 --> 43:39.397
very important. But to have to

43:39.430 --> 43:43.417
support, to give as a regional, if you're a regional on this call,

43:43.540 --> 43:46.987
the goal is really, really and it took me a while to believe in myself.

43:47.050 --> 43:50.302
I said it a lot before I believed it. Our job is not to

43:50.320 --> 43:53.827
fix things. Our job is not to be the big hero that

43:53.845 --> 43:57.262
saves the day. Our job is to really

43:57.325 --> 44:00.852
support and free up as much as the administrator's

44:00.882 --> 44:04.342
time so we can see what he has to see quickly

44:04.465 --> 44:08.127
and he can spend his time not being reactive

44:08.157 --> 44:11.767
himself or herself and really impart their

44:11.815 --> 44:15.577
brand and their because these people are not they got to

44:15.595 --> 44:18.777
that point in life and they believe in something. If you've

44:18.807 --> 44:21.652
been that miniature for a long time,

44:21.745 --> 44:25.072
the one common denominator about a lot of that miniature is they really

44:25.105 --> 44:29.952
like what they do, at least before coping. And they really and they'll

44:29.982 --> 44:32.675
keep you in their office talking and talking and talking.

44:33.412 --> 44:36.727
There's no one more talking about a nursing administrator and talking to

44:36.745 --> 44:40.057
people are people that have a lot to share. And these people, they have a

44:40.060 --> 44:43.700
lot to share. People like to work for somebody that has

44:44.062 --> 44:47.975
a brand and has a vision and has their own unique flavor and

44:48.862 --> 44:52.597
they can be very tough people, it could be very regimented, but they have

44:52.630 --> 44:55.822
something that they believe in and that you're showing up to fit into their

44:55.855 --> 44:59.062
system. And if you like it great, and if not, not. But that is

44:59.125 --> 45:02.992
very attractive to a lot of people. So our goal is

45:03.040 --> 45:06.327
really to make sure that we're empowering the leaders

45:06.357 --> 45:10.137
on the ground with the quickest data, the best data, the best processes,

45:10.212 --> 45:13.297
that they can just spend time doing their job,

45:13.330 --> 45:16.432
which is running facilities and not

45:16.585 --> 45:20.422
being on calls with corporate all the time and getting yelled at for census numbers.

45:20.530 --> 45:23.827
And then no wonder that they're losing other people. The people are not working for

45:23.845 --> 45:28.177
anybody. It's leaderless the

45:28.195 --> 45:32.367
inmates are running that we have to let our administrators

45:32.427 --> 45:35.247
lead. Amen.

45:35.367 --> 45:38.977
I can tell you that because all

45:38.995 --> 45:42.337
too often does not know what's happening. It's been amazing. Have you

45:42.400 --> 45:46.850
on the podcast. I know when significantly past

45:47.287 --> 45:50.572
what we usually do on the show, but just

45:50.605 --> 45:54.172
because there's so much real world experience that you sharing with

45:54.205 --> 45:57.472
our listeners and followers of the show, I really

45:57.505 --> 46:01.117
appreciate your time and it's definitely worth,

46:01.240 --> 46:04.302
definitely worth the wait to be able to have this separate

46:04.332 --> 46:08.097
conversation. We really appreciate you sharing generously

46:08.142 --> 46:11.600
and openly of your real world experience.

46:12.637 --> 46:15.772
Before we let you go, any final thoughts that you would want to leave with

46:15.805 --> 46:19.177
the listeners before we

46:19.195 --> 46:23.347
close out this episode? No. It's just been

46:23.455 --> 46:26.602
good chatting with you over the last few months. I think that you're doing a

46:26.620 --> 46:29.452
great thing here and I really hope that your audience grows. I think a lot

46:29.470 --> 46:32.537
of people could benefit from these kinds of conversations.

46:33.712 --> 46:37.192
We're all in this together. Absolutely.

46:37.390 --> 46:40.692
Thank you so much Object, for coming on the show, really appreciate

46:40.752 --> 46:41.375
that.

46:55.687 --> 46:59.257
Now that you've enjoyed this episode of the nursing home

46:59.335 --> 47:03.237
podcast, I'd really appreciate if you'd rate this podcast

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and let everyone else know what an amazing resource this

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is. For those wanting to learn anything and everything about the nursing home

47:10.780 --> 47:15.502
industry. So head on over to ratethispodcast.com

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nursinghome again.

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Ratethispodcast.com nursinghome? Leave me

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